CAROLYN SNELL

TOUR+ARTIST MANAGER

PROJECT LEADER

LOGISTICS WRANGLER

Hi! I’m Carolyn Snell (aka *snellycat). With nearly three decades in the music industry, I’ve guided global tours, overseen artist management, and helped shape large-scale events and marketing campaigns. Oh, and I always wear really cute glasses.

My work with renowned artists such as Reba McEntire, Janet Jackson, Backstreet Boys, Kenny Chesney, and Brandi Carlile has shaped my approach to purpose-driven, experience-centered collaboration, helping big visions come to life.

With a strong expertise in logistics (and an actual love of spreadsheets), I excel at blending creativity and strategy to help people and projects shine.

*snellycat started as a nickname, a mix of my last name, my affection for cat-eye glasses, and a nod to a certain Central Perk classic.

But the nickname stuck because it fits how I move through the world: with curiosity & care, ready to help others bring their vision into focus.

I’ve built a career coordinating projects and organizing details, quickly and thoughtfully. And when the unexpected happens (and it always does!), you can trust that I’ll be there for you.

(some) Artists I’ve Worked With

  • Reba McEntire

  • Janet Jackson

  • Backstreet Boys

  • Kenny Chesney

  • Brandi Carlile

  • John Mayer

  • Indigo Girls

  • Alanis Morissette

I’ve worked with Musical Artists, Record Label Executives, Community Activists, Documentary Directors, Women in Recovery, Award Show Stage Managers, and everything in between. 

Want to learn more about what I do?

(more) Projects I’ve Worked On

Creative ideas deserve

thoughtful organization.

Whether it’s music events, fundraisers, retreats, or your wildest idea, I can show you how strategy and systems can help your vision shine.